Genmai

Marketing studies have proven time and time again that the costs of acquiring a new customer are always several times higher than turning a past customer into a repeat customer. There is no reason why tourism would be any different in this regard. In fact, in the case of tourism taking the necessary steps to improve the overall experience to increase customer retention rates would result in great benefits to both native residents and expats also. As an expat I’m tired of being treated as a walking potential cash grab by the locals and it’s clear that this type of prevalent attitude is a reflection of the tourist ministry’s “quantity over quality” objectives.