As "Spidermike" said, i can fully agree with him, I am not very rich, but I love to invite my friends to come over and get together, in EU we used to drink 2 or 3 bottles of a fair red wine, cost around 300Bht each (converted from local curency ) and eat crackers and cheese, 3 days ago, I was in Lotus here in Udorn and I tryed to calculate what that would have cost us: Wine not les than 3500 Bht, and cheese not less than 4000 Bht, my wife (Thai) used to visit the shops in Rome and Paris when we are traveling buying new bags (I dont know why, she already has a lot) around $3000 all together the same cost around $8000 here. Tax on imported lux. are way too high to atract "rich" people. An other VERY annoying case is the infamous double pricing system, I can pay, byt when I see the double pricing sign , I am up in the red field.
Thailand has a lot to learn how to attract rich peolpe or Quality tourist, also the trafic here is terrible, I have a Thai driver licence since 2008 and in the past years I have noticed an increase i road death accidents, whereas in other developed countries it is decreasing what is wrong? is it the mentality and behaviour?