Everyone has different expectations, frequency of travel, preference for non-stop, etc. I stongly prefer non-stop and have sat in the Al Safwa Lounge in Doha and the Emirates FC Lounge in Dubai more times than I can remember in the last 15 years approx travelling from Bangkok to the Middle East and Africa mainly on Emirates and QA. The novelty factor of the 2 lounges wore off a long time ago.
95% of the time I travel on Thai Airways as I can travel direct. I am a Platinum member of the airline, always travelling in Business or First Class, but unlike others I don't care about (and don't eat) food on the plane unless travelling to and from Japan and don't drink alcohol. Recently I travelled again on Qatar Airways, 3:00 am departure from Bangkok, endless bus journeys from the arrival flight and to the departure flight in Doha, so 2.5 hours in Al Safwa became 1.5 hours. Whether one sits on the Business Class or First Class bus in Doha the inconvenience is still there.
Contrast with 2 R/Ts to Europe, 2 to Tokyo and numerous round trips to South Asia in the last 3 months.............all direct.
Personally I prefer the service of the cabin crew on Thai Airways to the airlines mentioned above, whose staff can often be OTT and never leave one alone.