"And as we, Bangkok Airways, know, that many of you will suffer losses in various shapes and forms, because of our incompetence in internet security, hereby declare, that we will reimburse you all costs, and damage done to your life, which we brought on to you".
Not.
Whenever something like this happens, we can consider ourselfs lucky to even get an official notice (sometimes even years after the incident)
If Farcebook, or other big company gets hacked, all we ever get is: "We´re sorry, it won´t happen again" (well, until it does).
Can i buy me something with "We´re sorry"?
If i harm somebody by negligence, i´ll probably go to prison, but there are never any real consequences for the big companies (as if it´s all just "force majeure"), and we´re stuck with the damage.