This remains a truly astonishing nation. Their grasp of marketing exists in another time-space dimension to the rest of the world. So we start with pleasantly ambiguous "Amazing Thailand". But it now becomes evident that whoever created that had NO idea that it was catchy because it had a double meaning. And then we "progress" to "Amazing Trusted Thailand" which is truly horrific. I'm now surprised they didn't go all the way and come out with "Amazing Trusted Thailand Honestly Really Truly".
The only parallel to this childishly clumsy fail is the blundering embarrassment of a 'promotion' from an international hospital near me. They are known for issuing quick and nasty (and cheap) medical certificates. I heard that some nations are now requesting "Covid-free" medical certificates, so went in to check.
"Yes sir, 980 baht."
"WHAT! It's always been 250 baht!"
"No, sorry sir, it's now 980 baht."
"Ah sir, but you DO get French fries with it."
Honestly, really, truly!
Utterly unbelievable Thailand.