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BANGKOK 24 January 2019 11:06
Thaivisa Web Content Team

This Tiny Sticker Can Allegedly Keep Fruits Fresh for Up to 14 Days

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Food waste is one the greatest challenges of our time, and fruits and vegetables are particularly problematic, as an estimated 52% of harvests go bad before reaching consumers. But one Malaysian company claims to have come up with a simple and effective solution to this problem – a tiny sticker that keeps fruits from spoiling for up to two weeks.

 

You’ve probably seen stickers on fruits before, but not like the ones created by Stixfresh. Those common stickers are used solely to provide consumers with information about the grower and how the fruit was grown, but Stixfresh has a completely different purpose. It contains a special, all-natural formula that slows down the ripening process, keeping the fruit fresh and juicy for much longer.

 

Stixfresh are made with 100% organic materials and contain a mixture of ionized Sodium Chloride and beeswax, which helps slow down the bacterial activity in the fruit, and thus delaying the ripening process. That sounds like a very basic explanation  of how these stickers work, but the company insists that the stickers are completely safe, so safe in fact, that you can actually eat them.

 

Stixfresh founder Zhafri Zainudin says that he came up with the idea for the stickers four years ago, after visiting a friend who operated a fruit stall. The man complained about losing money every day due to spoiled fruits, but seemed resigned, as he knew that there was no way to stop nature from taking its course. However, the Malaysian entrepreneur had another idea.

“It got me to thinking. Maybe I couldn’t stop nature, but could I slow it down?” Zainudin writes on his company’s website.

 

The Malaysian businessman partnered with Selangor university Universiti Putra Malaysia, research institutions and agencies such as Mardi and Standard and Industrial Research Institute of Malaysia, and more recently with Bogor University and University of South Australia, to develop and test his stickers. It took him three years to perfect the manufacturing process and efficacy of his innovative product.

 

Full article
 

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19 hours ago, Thaivisa Web Content Team said:

ionized Sodium Chloride

 

When you encounter such pseudo-scientific mumbo jumbo as "ionized Sodium Chloride" then you know it's dodgy.

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17 minutes ago, Oxx said:

When you encounter such pseudo-scientific mumbo jumbo as "ionized Sodium Chloride" then you know it's dodgy.

Salty beeswax, hmmmm.

 

I wonder why nobody else has come up with using salt as a preservative ...

 

To be honest, the amounts in those stickers must be so small as to do pretty much nothing.

 

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