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Starbucks receives Thai award for 5th consecutive years


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Starbucks receives Thai award for 5th consecutive years

By The Nation

 

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Starbucks Coffee Thailand says it has been recognised for the fifth consecutive year with “Thailand’s Most Admired Brand & Why We Buy 2019” award in the category of Modern Coffee Shops. Nednapa Srisamai, managing director, represented the company in receiving the award.

 

The award is organised by BrandAge, a leading business and branding magazine, which has looked at the most trusted brands among Thai consumers for 19 years. 

 

“Starbucks Thailand is honoured to have received the award from BrandAge magazine for five consecutive years. We will continue our efforts to enhance the Starbucks experience and deliver the very best service to our customers, from sourcing world-class coffee beans and developing our partners,” Nednapa said.

 

Full story: http://www.nationmultimedia.com/detail/breakingnews/30366278

 

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-- © Copyright The Nation 2019-03-22
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Coffee is bad, but Starbucks' main sell is not coffee. It is "a 3rd space, between work and home". They are selling a place to hang out and spend money. 

 

Regarding the award, surely Starbucks, as a FARANG brand, is better managed than any of the Thai competition. So, easy win. 

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I think the award is fair. They have ignited brand recognition and Thai's love it almost as much as Dunkin Doughnuts and other international brands. The product might be technically crap but that's beside the point, they manipulated and manipulated well, grant award.. True coffee might be same price and a better coffee but to Thais it doesn't have facebook and instagram appeal they crave, forget the caffeine, and they didn't wasted 1-2 months salary on an iphone x or samsung 9 to take pictures in true coffee..  

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7 hours ago, webfact said:

Starbucks Coffee Thailand says it has been recognised for the fifth consecutive year with “Thailand’s Most Admired Brand & Why We Buy 2019”

 

translation;  charging usa prices and the morons are paying it

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1 hour ago, balo said:

Amazon coffe is not any good IMO. Try Benjamit coffee when you visit Pattaya, best coffee there is and they roast their own beans. 60 baht. 

 

benjamit does quite well emulating italian style roast/blend coffee. 60 baht for a thai coffee espresso is a bit steep considering no aircon but they have a very expensive la marzocco leva machine.  pook restaurant uses their coffee and they also do it correctly

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