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BANGKOK 25 April 2019 02:52
Thaivisa Web Content Team

Skin Whitening Brand Tells Dark-Skin Filipinos to Fight Discrimination by Becoming Whiter

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A skin whitening brand received universal backlash from the public after telling women in the Philippines with dark skin to fight discrimination by using their products.

 

Glutamax, which sells a variety of products that whiten the skin, released its ill-conceived promotional campaign on Saturday that many have found to be very offensive.

 

Glutamax’ “Your Fair Advantage” campaign ad is a more insulting play on the common marketing message of similar products in the Philippines which suggest that women with whiter skin are considered to be more attractive.

 

First, the ad highlighted the supposed unfair treatment a person with darker skin receives with the phrase “Just because she has whiter skin, she was given a bus seat.”

 

Next, it cited an obscure survey that claimed: “3 out 5 Filipinos believe that people with fairer skin receive better treatment than others.”

 

The ad then urges its audience to not get angry with such unfair treatment, and instead use GlutaMax.

 

Its blatant promotion of colorism irked many netizens, generating thousands of angry comments on multiple social media platforms.

 

Many called out Glutamax for actively perpetuating a culture of discrimination, inequality, and shaming on the basis of skin color.

 

Following the backlash, some of the ads have since been removed from the brand’s social media accounts and have been replaced with a couple of official statements.

 

Full article
 

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Posted (edited)

Funny how in other Asian countries it's just a given. In the Philippines we have "outrage".

 

Just as in the west, it's often thought sporting a good tan shows leisure and money, a good life.

 

In East Asia lighter skin shows the person not toiling under the hot sun.

 

Ironic isn't it?

 

It would be great if people in general but especially on the internet would stop complaining about what others due with their bodies as long as it does not directly impact them.

 

Complaining because a stranger wants to put skin cream on or eat meat is insane.

 

I personally find lighter skin more attractive and obviously given the whitening industry's success millions of Asian women think so as well.  The ad is just a but crass to appeal to lower levels of society, so what.

 

Edited by ozmeldo

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On 4/19/2019 at 12:21 AM, bluesofa said:

Looks like the same as Thailand - it appeals to the gullible.

 

Are you calling my wife gullible?

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Once in a office one of the girls told me Noi did something. And I asked who is Noi and she told me the darkest girl in the office. I still didn't know who it is because I don't really look who is a little whiter and who a little darker.

Later I spoke to other office girls about that and all of them confirmed that they all know exactly the hacking order in their office of who is a little bit whiter or darker.

It seems most Thai girls have this internalized. Nobody has to tell them that white is better and they need to do something to be whiter. They just "know" it anyhow.

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1 hour ago, Vacuum said:

Are you calling my wife gullible?

Anyone who believes a cream can 'whiten' their skin is gullible.

In the past I remember some companies in Thailand being prosecuted for selling skin whitening cream that contained bleach. It was described by dermatologists as extremely dangerous and carcinogenic.

 

It's sad that these types of companies play on peoples' craving for white skin, caused by peer pressure and the ongoing promotion of 'white skin is better' via many advertising campaigns.

 

I just watched a UK TV clip of some people testing specialised cream for 'toning the skin' and removing wrinkles, blemishes, etc.

Those being tested didn't know if they had been given expensive cream or a very cheap hand cream. After a month they realised it had absolutely no effect on any of them.

 

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1 minute ago, bluesofa said:

Anyone who believes a cream can 'whiten' their skin is gullible.

Of course you're right, my wife's an idiot. Considering the exchage rates at the moment, the last batch she bought would be her last one.

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