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Starbucks introduces reusable cup to reduce waste

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Starbucks introduces reusable cup to reduce waste

By THE NATION

 

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TO ENCOURAGE reusability on Earth Day, and to inspire its customers to make more sustainable choices all year long, Starbucks yesterday launched reusable hot and cold cups in Thai stores.
 

The Bt150 reusable cup is now available at all its stores, as Starbucks aims to reduce its environmental footprint and positively impact the communities it serves. Customers will also receive a Bt10 discount for each purchase with a reusable cup, so the cup pays for itself after 15 uses.

The reusable cup is nearly identical to the Starbucks iconic white cup. It is made from polypropylene, which is specially designed to make the cup sturdier than paper.

 

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Globally, an estimated 600 billion paper and plastic cups are distributed annually. Starbucks cups account for around 1 per cent of that total, and the restaurant says it is committed to bring more sustainable solutions to reduce waste. Since 2014, Starbucks has offered the reusable cup in the US, Canada and the UK, and has so far sold more than 25 million globally.

 

“We’ve seen an increase in public awareness and concern for the plastics waste issue in recent years. We’re proud to provide a reusable option in all Starbucks stores in Thailand without making sacrifices to our customers’ daily coffee ritual,” said Nednapa Srisamai, managing director of Starbucks Coffee (Thailand). “We’ll continue to work with all related parties to find solutions and encourage our customers to choose reusability whenever possible.”

 

Since beginning its business operations in Thailand in 1998, Starbucks has been encouraging customers to reuse their cups, and since 2013 has offered a Bt10 discount to those who purchase a beverage with their personal cups. Together, Starbucks and customers in Thailand have helped save more than 10 million single-use plastic and paper cups, according to a company press release.

 

In addition, Starbucks joined the US Green Building Council (USGBC) in 2001 and collaborated with them to develop the LEED for Retail programme, an effort to adapt LEED (Leadership in Energy and Environmental Design) to new construction and commercial interiors and achieve “greener stores.” As of 2019, Starbucks is operating more than 1,500 LEED-certified stores in 20 countries. In line with the company’s global direction, Starbucks Thailand has committed to the initiative and achieved over 50 LEED -certified stores.

 

“We now look to the future of Greener Retail and aim to design, build, and operate 10,000 stores globally by 2025,” said Nednapa.

 

Earth Day is also a time to celebrate the company’s long-term global commitment to focus on sustainability. Last year, Starbucks committed US$10 million (Bt318 million) to develop a fully recyclable and compostable hot cup, in partnership with Closed Loop Partners, through the NextGen Cup Challenge, and recently announced plans to trial cup technologies in several markets worldwide over the next year. 

 

The company is also working to phase out plastic straws from its more than 30,000 stores worldwide by 2020, eliminating more than 1 billion straws a year – a goal that was announced last July. Plastic straws will be replaced by a newly redesigned, lightweight recyclable strawless lid that will begin rolling out this summer to select cities. (Plastic straws will continue to be available upon request for Starbucks customers who need or request them.)

 

Source: http://www.nationmultimedia.com/detail/Corporate/30368151

 

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-- © Copyright The Nation 2019-04-23
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sounds hygienic 

 

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2 minutes ago, gunderhill said:

Thais  are  lazy and who is going to go out  carrying a  cup, I  bet they sell a  big  fat zero of their new fandangled plastic  cups but  will have a  nice  big fat storeroom full of unwanted  wasted  plastic.

The self-important narcissists will, As lupin said:

19 minutes ago, lupin said:

expect to see a slew of open mouthed soyboy selfies tweeted from their iPhones espousing how green they are.

Until the novelty wears off, or they have enough facebook 'likes' to keep them happy.

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59 minutes ago, gunderhill said:
2 hours ago, impulse said:

Big whoop.  It's a coffee cup.  A cheap, plastic coffee cup.  For $5.

 

They already offer a discount to people who bring their own cup.

How many especially in Thailand actually  do? Thais  are  lazy and who is going to go out  carrying a  cup, I  bet they sell a  big  fat zero of their new fandangled plastic  cups but  will have a  nice  big fat storeroom full of unwanted  wasted  plastic.

 

The ladies in my office hauled their cups down to Starbucks for the discount.  And they always seemed to have some kind of discount showing up on their smartphones.  I'd disagree with you on how lazy they are, but it doesn't matter.  They cleaned their cups on company time, with pay.

 

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why not give a cup with a chip built in, that when you would dare to leave, your credit card will be charged, looooooooooooooooooooooool

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