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BANGKOK 21 July 2019 09:52
snoop1130

Starbucks licenses Thai operations to Charoen-backed venture

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Starbucks licenses Thai operations to Charoen-backed venture

 

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A Starbucks logo is seen on an espresso machine in a store inside the Tom Bradley terminal at LAX airport in Los Angeles, California, United States, October 27, 2015. REUTERS/Lucy Nicholson

 

BANGKOK (Reuters) - Starbucks Corp said on Thursday that a company controlled by Thai billionaire Charoen Sirivadhanabhakdi and a Hong Kong-based firm had won an exclusive deal to operate and develop its retail business in Thailand.

 

The agreement, which it expects to close this month, is with Coffee Concepts, a joint venture between Hong Kong-based Maxim's Caterers Limited and F&N Retail Connection Co. Ltd, a company owned by Chareon's Thai Beverage Pcl.

 

Thai Beverage, known for its pale lager Chang beer, has non-alcoholic drinks portfolio that includes carbonated drinks and green tea.

 

Starbucks began operations in Thailand in 1998 and has 372 stores in the market.

 

Maxim's Caterers has been Starbucks' partner in Hong Kong since 2000 and also operates stores in Cambodia, Singapore and Vietnam. Under the agreement, Maxim's Caterers will oversee the retail operations and new store development in Thailand.

 

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-- © Copyright Reuters 2019-05-23

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Don't have to worry about Maxim's over roasting the coffee. Starbucks has that covered.

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15 hours ago, snoop1130 said:

Under the agreement, Maxim's Caterers will oversee the retail operations and new store development in Thailand.

 

 

So that's Maxim's future role in Thailand's Starbucks' operations... But what about the other partner, ThaiBev?  What's their role going to be?

 

Sit back and collect their share of the profit on the basis of being the required Thai partner interest in any venture here?

 

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On 5/24/2019 at 12:18 PM, hansnl said:

I love coffee, that means no Starbucks.

Yes indeed. Have to pay a lot of money for nothing special. I am sure I recently read that Nescafe had got the contract to supply Starbucks - say no more. The local coffee from the Northern Thai hills is exceptional albeit a little strong like Vietnamese coffee.  

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On 5/24/2019 at 11:40 AM, Cats4ever said:

Why the fascination with Starbucks; it is pretty ordinary coffee in my book. There again I have had the chance to try some good stuff here in Oz and in Vietnam.

especially in Vietnam...your dam right!!!

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48 minutes ago, Bipolar said:

Hmm...just wondering if those at TMN knew about this and was trying to sabotage the news by putting this article up first this morning: 

 

https://www.thailandmedical.news/news/thailand’s-office-workers-branded-coffee-drinking-culture-will-be-a-boom-to-the-local-healthcare-segment

 

Must say that they were cheeky!

And there's the real reason for Starbucks customers:

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Just take look at any Office Tower in Bangkok these days, and you will find either a Starbucks or some other knock off branded coffee outlets with a long queue of local office workers. Many of these office workers despite being on one of the lowest monthly salaries compared to any other well-developed cities around the world, can always be seen holding a cup of these coffee as a sort of status symbol.

They could be selling sulfuric acid in a cup as long as there's face to be gained.

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1 minute ago, DrTuner said:

And there's the real reason for Starbucks customers:

They could be selling sulfuric acid in a cup as long as there's face to be gained.

That's not true.  Understanding a bit about Asian culture would dispel the myths.  Thailand is making big bucks.  Far more so than the poor expats who have taken a currency bath on the baht.  Let them have their cake and espresso too.  

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On 5/24/2019 at 11:40 AM, Cats4ever said:

Why the fascination with Starbucks; it is pretty ordinary coffee in my book. There again I have had the chance to try some good stuff here in Oz and in Vietnam.

Consistency and options.

 

It’s a struggle to even find non fat or skim milk in most cafes here. 

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They are building a 3 story shop up in the local market,

must be expecting big business,but not from me,never

even been inside a Starbucks, what am i missing,is it

the elixir of life ,just what the area needs, there are 

already about 6 coffee shops in easy walking distance.

anyway i am a teaman ,tried coffee once in McDonalds

it was terrible,really terrible

regards worgeordie

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I drink black coffee in the mornings, Starbucks is ok, as is McDonalds coffee - I'm no connoisseur, on the rare occasions I go into "coffee" shops most are not drinking coffee they are drinking milky, highly sweetend crap, which may or may not have coffee in - they wouldn't have a clue - or care, more about being seen IMO !

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