webfact Posted September 15, 2019 Share Posted September 15, 2019 TCEB pushes Phuket as Asia’s MICE World Class City PHUKET(NNT) - The Thailand Convention and Exhibition Bureau (TCEB) has been holding discussions with the business sector in Phuket in an effort to position the province as a MICE World Class City, and making it the marine hub MICE City of Asia. TCEB President Chiruit Isarangkun Na Ayuthaya, has revealed that the bureau has integrated cooperation between government agencies, private firms, and communities in Phuket province in an effort to position the province as a MICE World Class City, by using four strategies, namely targeted MICE marketing and public relations, a MICE products and services upgrade with the participation of local communities to create opportunities and distribute wealth, inhancement of human resource capabilities to support the MICE industry, and the development of infrastructure to drive the MICE market. TCEB’s data suggests Phuket has great potential as a MICE city to host international conventions due to its high development indicators. Transport infrastructure in Phuket has continued to be developed, including the expansion of the international airport, to increase passenger capacity from 12.5 million to 18 million passengers annually, with flights operating to and from destinations in East Asia, the Middle East, and Europe. The province also has 14 cruise ship docks, four marinas, and a plan to construct a light rail system from the airport to the city center. Phuket province currently has 220 venues able to host meetings and seminars, some 40,000 accommodation units, and is known for its cultural diversity and many community learning centers. Thai and international MICE travelers visiting Phuket in 2018 numbered 2,216,230 person showing a 167.94 percent growth on the figure in 2017, generating revemue of 19.544 billion baht which was 87.75 percent higher than in the previous year. TCEB this year expects to see the number of MICE visitors exceed 34,662,000 persons, generating some 121 billion baht. These targets however may change according to the global economic situation. -- © Copyright NNT 2019-09-16 Follow Thaivisa on LINE for breaking Thailand news and visa info Link to comment Share on other sites More sharing options...
beechbum Posted September 15, 2019 Share Posted September 15, 2019 The acronym MICE stands for meetings, incentives, conferencing & exhibitions. Link to comment Share on other sites More sharing options...
mok199 Posted September 15, 2019 Share Posted September 15, 2019 Is that a hand gesture to symbolize money, or are they singing and snapping their fingers... Link to comment Share on other sites More sharing options...
nausea Posted September 16, 2019 Share Posted September 16, 2019 Yeah, let's use an industry specific acronym and not explain its meaning. I clicked just to find out what it meant and I still had to Wiki it. Just to put a gloss on beechbum's comment: "It is a niche area of tourism that is focused around the planning and booking of groups for large events, conferences or seminars." Link to comment Share on other sites More sharing options...
madmitch Posted September 16, 2019 Share Posted September 16, 2019 5 hours ago, webfact said: Transport infrastructure in Phuket has continued to be developed, Yes. One Smart bus every hour and a half and er,,,,,,,,,,,,,,,,,,,, Link to comment Share on other sites More sharing options...
tominbkk Posted September 16, 2019 Share Posted September 16, 2019 MICE? Seems for all the the times they mention it, they could let us know what it stands for at least once. Bad journalism. Link to comment Share on other sites More sharing options...
eezergood Posted September 16, 2019 Share Posted September 16, 2019 18 minutes ago, madmitch said: Yes. One Smart bus every hour and a half and er,,,,,,,,,,,,,,,,,,,, EXACTLY Link to comment Share on other sites More sharing options...
beechbum Posted September 16, 2019 Share Posted September 16, 2019 I imagine the majority of the discussion will involve the "incentives" part of the acronym. Link to comment Share on other sites More sharing options...
Scot123 Posted September 16, 2019 Share Posted September 16, 2019 Thanks for the explanation of MICE because the first thing I thought of was "hell yes they can do it as they already have mice the size of rats and rats the size of cats". Huba, Huba, hub of hubs. Again Link to comment Share on other sites More sharing options...
Redline Posted September 18, 2019 Share Posted September 18, 2019 They must get all of these terms from trade articles and cram them into nonsensical articles every week-none of these things come to fruition. Hubs... Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.