snoop1130 Posted October 15, 2019 Share Posted October 15, 2019 Singha acquires majority stake in Santa Fe restaurant chain By The Nation Singha Corporation Ltd now holds a 90 per cent stake in the steak restaurant chain Santa Fe after purchasing shares held by Lakeshore Capital for approximately US$50 million (Bt1.52 billion), revealed DealStreetAsia. This acquisition, which will see Singha overseeing more than 110 Santa Fe restaurants across Thailand, is seen one of the hottest deals in the local food industry this year. The beverage giant began focusing on the food industry two years ago when it launched the Food Factors Company under the Boon Rawd Brewery Co group. Food Factors, under the leadership of Piti Bhirombhakdi, has many projects under its belt and aims to make Bt5 billion in income over three years since its inception and has set a long-term income target of Bt10 billion per year. It also plans to be listed in the stock exchange. The Santa Fe chain was established in 2003 by Surachai Charn-Anudet’s KT Restaurantn Company and aimed to become a major competitor to Sizzler, an American chain brought to Thailand by Minor Food. Source: https://www.nationthailand.com/news/30377419 -- © Copyright The Nation Thailand 2019-10-15 Follow Thaivisa on LINE for breaking Thailand news and visa info Link to comment Share on other sites More sharing options...
RotBenz8888 Posted October 15, 2019 Share Posted October 15, 2019 Can i say my opinion about the food at SantaFe on this forum, or will i be sued for defamation? Link to comment Share on other sites More sharing options...
wreckingcountry Posted October 15, 2019 Share Posted October 15, 2019 Can i say my opinion about the food at SantaFe on this forum, or will i be sued for defamation?It’s Thai style steak ! 2 mouthfuls of grunge Sent from my iPhone using Thailand Forum - Thaivisa mobile app Link to comment Share on other sites More sharing options...
Matzzon Posted October 15, 2019 Share Posted October 15, 2019 Let them have it, but they payed far too much for the bad quality they serve. Link to comment Share on other sites More sharing options...
champers Posted October 15, 2019 Share Posted October 15, 2019 The Thais seem to like it, so falang opinion of quality is barely consequential. Link to comment Share on other sites More sharing options...
spidermike007 Posted October 15, 2019 Share Posted October 15, 2019 What we are looking at here is the makers of the most mediocre beer imaginable, acquiring a chain of restaurants that makes food that is so inferior it boggles the mind. You would have to be going out of your way to make a product this poor. It is actually a good fit. A company known around the world for it's mediocrity, deliberately seeking low quality acquisitions. What can one even say? The Budweiser of Thailand. Link to comment Share on other sites More sharing options...
Bangkok Barry Posted October 16, 2019 Share Posted October 16, 2019 I used Santa Fa just once. I went to dine with my wife and her brother. He and I ordered the same thing, one of their steaks. One was brought to the table, and I politely let him have it. He had finished his before mine arrived, and when I asked why the same dish could not be served to two people at the same time the waitress burst into tears. It's like dealing with children. On top of that, the steak was inedible. Link to comment Share on other sites More sharing options...
jacko45k Posted October 16, 2019 Share Posted October 16, 2019 2 hours ago, Bangkok Barry said: It's like dealing with children. Yes, welcome. Link to comment Share on other sites More sharing options...
jingjai9 Posted October 16, 2019 Share Posted October 16, 2019 This article is a perfect example of the concentration of wealth in Thailand. Link to comment Share on other sites More sharing options...
spidermike007 Posted October 17, 2019 Share Posted October 17, 2019 On 10/15/2019 at 8:25 PM, Bangkok Barry said: I used Santa Fa just once. I went to dine with my wife and her brother. He and I ordered the same thing, one of their steaks. One was brought to the table, and I politely let him have it. He had finished his before mine arrived, and when I asked why the same dish could not be served to two people at the same time the waitress burst into tears. It's like dealing with children. On top of that, the steak was inedible. Too much confrontation? Could not handle being questioned? Hello. Where is the grit? The toughness? Why such low self esteem? Link to comment Share on other sites More sharing options...
jacko45k Posted October 17, 2019 Share Posted October 17, 2019 On 10/16/2019 at 10:25 AM, Bangkok Barry said: On top of that, the steak was inedible. He got a good one then? Link to comment Share on other sites More sharing options...
Bangkok Barry Posted October 17, 2019 Share Posted October 17, 2019 2 hours ago, jacko45k said: He got a good one then? Not by our standards, no, and nor did he enjoy it. As far as I know, he hasn't been back to a Santa Fa either. Link to comment Share on other sites More sharing options...
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