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Singha acquires majority stake in Santa Fe restaurant chain

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Singha acquires majority stake in Santa Fe restaurant chain

By The Nation

 

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Singha Corporation Ltd now holds a 90 per cent stake in the steak restaurant chain Santa Fe after purchasing shares held by Lakeshore Capital for approximately US$50 million (Bt1.52 billion), revealed DealStreetAsia.

 

This acquisition, which will see Singha overseeing more than 110 Santa Fe restaurants across Thailand, is seen one of the hottest deals in the local food industry this year. The beverage giant began focusing on the food industry two years ago when it launched the Food Factors Company under the Boon Rawd Brewery Co group. 

 

Food Factors, under the leadership of Piti Bhirombhakdi, has many projects under its belt and aims to make Bt5 billion in income over three years since its inception and has set a long-term income target of Bt10 billion per year. It also plans to be listed in the stock exchange. 

 

The Santa Fe chain was established in 2003 by Surachai Charn-Anudet’s KT Restaurantn Company and aimed to become a major competitor to Sizzler, an American chain brought to Thailand by Minor Food.

 

Source: https://www.nationthailand.com/news/30377419

 

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-- © Copyright The Nation Thailand 2019-10-15
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Let them have it, but they payed far too much for the bad quality they serve.

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The Thais seem to like it, so falang opinion of quality is barely consequential. 

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I used Santa Fa just once. I went to dine with my wife and her brother. He and I ordered the same thing, one of their steaks. One was brought to the table, and I politely let him have it. He had finished his before mine arrived, and when I asked why the same dish could not be served to two people at the same time the waitress burst into tears. It's like dealing with children. On top of that, the steak was inedible.

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2 hours ago, Bangkok Barry said:

It's like dealing with children.

Yes, welcome.

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This article is a perfect example of the concentration of wealth in Thailand.

 

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On 10/15/2019 at 8:25 PM, Bangkok Barry said:

I used Santa Fa just once. I went to dine with my wife and her brother. He and I ordered the same thing, one of their steaks. One was brought to the table, and I politely let him have it. He had finished his before mine arrived, and when I asked why the same dish could not be served to two people at the same time the waitress burst into tears. It's like dealing with children. On top of that, the steak was inedible.

Too much confrontation? Could not handle being questioned? Hello. Where is the grit? The toughness? Why such low self esteem? 

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On 10/16/2019 at 10:25 AM, Bangkok Barry said:

On top of that, the steak was inedible.

He got a good one then?

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2 hours ago, jacko45k said:

He got a good one then?

 

Not by our standards, no, and nor did he enjoy it. As far as I know, he hasn't been back to a Santa Fa either.

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