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BAAC introduces 'A' certification for products to improve quality of life in rural areas


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BAAC introduces 'A' certification for products to improve quality of life in rural areas

By Thanachart Chuengyaempin

 

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The Bank for Agriculture and Agricultural Cooperatives (BAAC) will work towards improvement of the grass roots economy, aiming to help improve the quality of life of people living in rural areas, Somkiat Kimawaha, BAAC executive vice president, said in Ranong province on Friday (February 14).

 

 

“Our organisation will continue providing the loans for SME entrepreneurs, community enterprises, agricultural cooperatives and those farmers with competitive capacity, in order to help them improve and sustain their products and businesses,” he added.

 

The BACC plans to set up a new department to work on projects for improvement of the grass roots economy. Besides, it aims to establish the centre for local business promotion nationwide.

 

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In addition, the executive vice president introduced the “A product” certification, to appear on the packages of processed agricultural products.

 

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“The manufacturers of those products are our customers,” Somkiat explained. “We created this certification with our network agencies, such as Department of Industry Promotion and Digital Economy Promotion Agency, to show the quality of the local products.”

 

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Supot 'Gong' Kornprasitwat

 

“We want to add value to things produced by entrepreneurs or enterprises we support or help to strengthen,” he added.

 

“The consumers would be assured from the certification that their money will be revenue for rural people, instead of for rich entrepreneurs,” he said.

 

Presently, there are around 431 “A” certificate products, and the aim is to reach 1,500 products in the future.

 

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Ko Phayam Island 'A' certificate products, coffee, dried shrimp, salthed egg, and roasted cashews

 

The outcome of the certification would take around three months for estimation, since this strategy is new at this time.

The BAAC also introduced the local enterprises it supports financially in Ranong. One of them is the renowned Gong Valley, a coffee brand, and a place where people around the world visit for knowledge about coffee.

 

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Gong Valley has been operated by Supot ‘Gong’ Kornprasitwat, under his concept of “our product, our price”.

 

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He has purchased coffee beans from local farmers at a rate higher than factories, and sold them under his brand in numerous countries.

 

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Besides, he has promoted local coffee farming nationwide, and his network of coffee entrepreneurs totals around 200.

Some farmers promoted or instructed by him were also BAAC customers, and their products received the “A” certification.

 

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Source: https://www.nationthailand.com/news/30382210

 

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-- © Copyright The Nation Thailand 2020-02-16

 

 

 

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“The consumers would be assured from the certification that their money will be revenue for rural people, instead of for rich entrepreneurs,” he said.

 

How and by whom is the rating determined? From what I see here the "A" has nothing to do with quality, but rather signifies local (and perhaps in many cases "Amateur") production? 

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On 2/16/2020 at 9:28 AM, rooster59 said:

BAAC introduces 'A' certification for products to improve quality of life in rural areas

How is this different from OTOP - ‘One Tambon (meaning sub-district) One Product’ which aims to support the unique locally made and marketed products of each Thai tambon all over Thailand?

https://www.thaiembassy.sg/friends-of-thailand/p/what-is-otop

 

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On 2/16/2020 at 12:57 PM, Thian said:

Thai coffee already costs much more than coffee from south america...and is of a lower quality.

 

Same goes for thai cashews...why are they so expensive?

 

Franchise costs and venality. No mystery there.

 

Thais are largely a captive market and that is well understood and exploited. To test the theory, see what import duties apply to imported coffee and cashews and how much of either is exported.

 

But the gravy train is approaching the buffers. At full speed.

 

 

 

Edited by ParkerN
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1 hour ago, ParkerN said:

 

Franchise costs and venality. No mystery there.

 

Thais are largely a captive market and that is well understood and exploited. To test the theory, see what import duties apply to imported coffee and cashews and how much of either is exported.

 

But the gravy train is approaching the buffers. At full speed.

 

 

ill

Especially coffee is what thailand needs to consume much much more, it wakes you up and gives energy which puts people in working mode.

And now they all drink moccona instant coffee which isn't nice at all. Iced coffee from Amazon is very fat and sweet which makes them fat and unable to work well...

 

And the expensive cashew nuts are always only whole ones of supersize...what do they do with smaller or broken ones? 

 

Yes this can't go on forever before they see the light...Same goes for only eating/growing rice...why don't they switch to eating/growing beans? Mexico also lives on it....and mexican food is also very nice. I just saw a video about streetfood in mexico city and was very amazed that it's just a clean western city, far more developed than Bangkok and much cleaner.

 

Well as long as the Thai all accept the way it all is now it won't change..but they will all suffer from not developing anything and protecting their market as they do now.

 

 

 

 

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