greenmonkey Posted May 9, 2020 Share Posted May 9, 2020 Hi, since the covid situation both my wife and I find ourselves jobless with little money coming in and I am seeking some advice on the following. We have been mulling over the idea of starting some kind of food business from our home in Nonthaburi and delivering to local households. We came up with a few dishes and have tested them out with friends, family and local paying residents in our village. The feedback has been very good - we are offering them something that cannot be purchased in this area. So now I am looking at how we can harness this idea and reach a larger audience in our local area. I have seen these apps and food delivery services such as wongnai, foodpanda, Line Man etc but never paid much attention to them. So does anyone have any experience and advice of using these for the type of business I want to do? Can anyone provide alternatives or advice in general on how we might want to proceed? Any help/advice will be greatly appreciated. Thanking you in advance! Link to comment Share on other sites More sharing options...
Popular Post worgeordie Posted May 9, 2020 Popular Post Share Posted May 9, 2020 Put a leaflet in every letterbox in your area, with all products you offer and prices,delivery charge ?, or not. That would be the easiest,quickest,and cheapest way to get started,the product needs to be good to get repeat orders.good luck regards Worgeordie 6 Link to comment Share on other sites More sharing options...
Yankeesvsredsox Posted May 9, 2020 Share Posted May 9, 2020 Buy or try to buy only local fresh ingredients from the market and advertize it like "locale fresh foods to the table" This is a great incentive for the younger and middle aged falangs and Thais 2 Link to comment Share on other sites More sharing options...
frequentatore Posted May 9, 2020 Share Posted May 9, 2020 What kind of food? Link to comment Share on other sites More sharing options...
lopburi3 Posted May 9, 2020 Share Posted May 9, 2020 33 minutes ago, greenmonkey said: The feedback has been very good - we are offering them something that cannot be purchased in this area. The only real test of that is repeat customers - nobody is going to say something is so-so. And in most cases such business do quickly fail as everyone believe themselves a cook but very few are. Most such shops here in Bangkok delivered themselves in a local area prior to COVID - now deliver is mostly from chain stores or larger restaurants that can not serve. This is a very competitive field but if you are unique and good it does not require much to give it a try. Good luck. If you can use own MC to deliver so much the better. Printed page with phone to local mailbox seems to be the most effective method of starting. 1 Link to comment Share on other sites More sharing options...
NiwPix Posted May 9, 2020 Share Posted May 9, 2020 This topic may help you out a bit. Link to comment Share on other sites More sharing options...
jvs Posted May 9, 2020 Share Posted May 9, 2020 Sell basic food for a cheap price,does not need to be a large menu. In days to come people will be looking for good quality cheap food. 2 Link to comment Share on other sites More sharing options...
KaputtAlreadyNa Posted May 9, 2020 Share Posted May 9, 2020 Set up a Line Group in your Moo Baan and advertise on it. Describe your food as unique and you buy from your local market. Best of luck. Warmest 2 Link to comment Share on other sites More sharing options...
Yankeesvsredsox Posted May 9, 2020 Share Posted May 9, 2020 Promotions are big! Two other tips Expect to lose money the first year .Enough can't be said for working capital! 1 Link to comment Share on other sites More sharing options...
Popular Post cornishcarlos Posted May 9, 2020 Popular Post Share Posted May 9, 2020 Deliver it yourselves... Foodpanda etc is extra overheads you don't need. Buy a cheap 2nd hand scooter if you don't have one. Facebook page is an easy way to advertise these days on all the local groups. A picture says 1000 words, especially when it comes to food... Start small, don't expect Amazon type revenue and hopefully grow into something that can support you both. Good luck 6 Link to comment Share on other sites More sharing options...
kingofthemountain Posted May 9, 2020 Share Posted May 9, 2020 1 hour ago, worgeordie said: Put a leaflet in every letterbox in your area, with all products you offer and prices,delivery charge ?, or not. That would be the easiest,quickest,and cheapest way to get started,the product needs to be good to get repeat orders.good luck I totaly agree plus the Thais love the promotions and discounts if you put a coupon with for example 10 bahts rewards on every purchase of more than 100 bahts, you can have more customers and also know how much returns you have on your advertising campaign with the coupons handed back at you. You can also do fidelity cards, with one stamp for each 100 bahts purchase when the 10 cases are stamped, you offer a 100 bahts note in return. It's only 10% but this way you can have regulars customers and also know if they are back or not, If they not come back, something is wrong in your business good luck 2 Link to comment Share on other sites More sharing options...
Popular Post greenmonkey Posted May 9, 2020 Author Popular Post Share Posted May 9, 2020 Thank you everyone for your advice. I started already with the village line group, managed to get 3 or 4 houses ordering and they have all come back to me with triple sized orders so it looks promising. I know its not gonna make me a million but just paying the bills would be good enough. Gonna look into some of the other suggestions that you made. Thanks once again! 7 Link to comment Share on other sites More sharing options...
wombat Posted May 10, 2020 Share Posted May 10, 2020 On 5/9/2020 at 12:00 PM, cornishcarlos said: Deliver it yourselves... Foodpanda etc is extra overheads you don't need. Buy a cheap 2nd hand scooter if you don't have one. Good luck there must be a relation that would deliver Link to comment Share on other sites More sharing options...
Popular Post SS1 Posted May 10, 2020 Popular Post Share Posted May 10, 2020 (edited) 16 hours ago, greenmonkey said: Thank you everyone for your advice. I started already with the village line group, managed to get 3 or 4 houses ordering and they have all come back to me with triple sized orders so it looks promising. I know its not gonna make me a million but just paying the bills would be good enough. Gonna look into some of the other suggestions that you made. Thanks once again! I would still research all the delivery apps: Foodpanda, Grab and Lineman and list your products there as well, but mark up the prices to cover their fees. Personally, I have found lots of restaurants this way that I otherwise didn't know even existed. You can also create a FB page/LINE for direct orders (for example within a max. distance) with cheaper prices and own delivery. This way, your loyal customers will eventually find your own page and order direct instead of using the apps. Good tip about the discounts as well - even if they're nominal, the restaurants with special promotions always pop up first in the delivery apps. Good luck! Edited May 10, 2020 by SS1 3 Link to comment Share on other sites More sharing options...
NightSky Posted May 10, 2020 Share Posted May 10, 2020 Don’t get caught out as the foreigner working without a work permit. You never know who’s watching. 2 Link to comment Share on other sites More sharing options...
kingofthemountain Posted May 10, 2020 Share Posted May 10, 2020 6 minutes ago, NightSky said: Don’t get caught out as the foreigner working without a work permit. You never know who’s watching. True especially if the business is a success 1 Link to comment Share on other sites More sharing options...
tandor Posted May 10, 2020 Share Posted May 10, 2020 i hope it goes well for you mate..steady as she goes. 1 Link to comment Share on other sites More sharing options...
scorecard Posted May 10, 2020 Share Posted May 10, 2020 (edited) On 5/9/2020 at 2:35 PM, lopburi3 said: The only real test of that is repeat customers - nobody is going to say something is so-so. And in most cases such business do quickly fail as everyone believe themselves a cook but very few are. Most such shops here in Bangkok delivered themselves in a local area prior to COVID - now deliver is mostly from chain stores or larger restaurants that can not serve. This is a very competitive field but if you are unique and good it does not require much to give it a try. Good luck. If you can use own MC to deliver so much the better. Printed page with phone to local mailbox seems to be the most effective method of starting. One of the factors in making money from food is of course producing meals which will market at an acceptable profit margin. Therefore the operator must know accurately what it cost to produce each specific meal. Then becoming very efficient with raw materials, or in more simple terms strongly controlling raw materials wastage and buying the raw materials at the lowest prices, which also means buying each raw materials item according to actual needs matched to menu items. And I've heard of chefs who can always create personal from whatever is left over. In terms of advertising, right now you could have many competitors so you probably need some form of promotion to get locals to buy your meals to try. Another idea would be to give discounts plus a voucher in the delivery bag to entice customers to buy again. One Thai lady in our moo baan started a 'home cooked Thai foods' business about 3 years back, she does all the buying and cooks the meals. She aims for customers from within the village from 11.00 am to 7.00 pm, and not outside and village rules prevent her from having customers come to her house. Customers call her and order, her retired father uses the small family motorcycle to deliver the finished food in the space under the seat to the customer and takes the money. After 4.00 pm her uni student son, same system, delivers to village customers. The lady has a one page printed menu which is delivered with every meal, and because the lady can't speak English she put a big A against the first item on the menu, B against the next item and so one. A few farang send her an SMS with codes like: A A A B D etc., and the internal Soi no and house number or include the mobile no of someone in their house who speaks Thai, she calls that number to get the address. Food is excellent and fresh and reasonable price and they have many customers, their business has been operating for about 3 years so I guess they are making good money. Good luck. Edited May 10, 2020 by scorecard 1 Link to comment Share on other sites More sharing options...
Ventenio Posted May 10, 2020 Share Posted May 10, 2020 problem with work permit happened to a friend in KK. he sold food, and other people selling food got less orders. police came and checked after people recorded him with their phone working. anyhow, i won't ramble long about it. it's been covered. pick a good name. like Bangkok Bread. or Thailand Treats. There are no copyright or trademark issues here.....use a logo of anyone or anything. maybe even a superhero.....i've seen hulk, superman, everyone selling food. i'm sure they aren't paying Marvel. do facebook, LINE, etc.. maybe include a face mask in some orders, OR a little extra food as a "gift". something. and have drawings for prizes on facebook. make sure it's in Thai as well. the key is giving more at the beginning. you only have one chance 1 Link to comment Share on other sites More sharing options...
Max69xl Posted May 10, 2020 Share Posted May 10, 2020 On 5/9/2020 at 11:41 AM, jvs said: Sell basic food for a cheap price,does not need to be a large menu. In days to come people will be looking for good quality cheap food. You can buy good quality cheap food everywhere in Thailand. It isn't something people are actually waiting for to happen. The competition is hard in many locations. 1 Link to comment Share on other sites More sharing options...
lopburi3 Posted May 11, 2020 Share Posted May 11, 2020 12 hours ago, Max69xl said: You can buy good quality cheap food everywhere in Thailand. It isn't something people are actually waiting for to happen. The competition is hard in many locations. And a lot of not so good quality cheap food. Link to comment Share on other sites More sharing options...
innosiem Posted May 11, 2020 Share Posted May 11, 2020 A lot depends on your target customers. i see some good advice and lots of bad advice in this thread i was a head chef for a decade, first thing, Its always about the profit. as someone pointed out, know your costs, you should be calculating everything as much as possible have set recipes, use scales for weights and portions etc. this is more important when your budgets are tight. also provides consistency in production never waste, this is simple for any kitchen, never throw food in the bin, find a use for it, even if just for stock. on biz side For a new biz, Discounts are bad, very bad unless you want to aim for cheap cheap customers who only look for cheap cheap food who will drop you as soon as they see something similar for a few baht less elsewhere if you start with discounts, your customers will only expect further discount etc. If you make quality products, you don't need discounts, special offers or gimmicks big chains offer promotions constantly as they always have waves of new customers due to locations something you will not have having said that discounts for combo purchases can work, but must be calculated correctly to benefit your biz the most something like this should be used to clear old stock rather than giving discount for the sake of giving discount Grab etc. these can be good to get some exposure but 30% is a joke imo you can add leaflets to any grab orders so customers then order from you directly later problem not using grab or foodpanda is you then need to sort out delivery and you get less exposure For advertising (and another way to make discounts work for you) offer discount for people sharing on facebook/instagram etc. personally i would not offer a discount myself but instead a free item with next order as customer will see it as retail value while you see the cost value free items always trump cash discounts you can switch up free items to clear stock, and you still receive the same revenue Take care of regulars (clear old stock) who you will soon know by repeat orders Remember, you can always give free stuff without advertising it, (think samples) which means the customers received an order beyond their expectation if it is advertised it is not really free, it is included, hence expected. 1 Link to comment Share on other sites More sharing options...
scorecard Posted May 11, 2020 Share Posted May 11, 2020 On 5/10/2020 at 6:47 PM, kingofthemountain said: True especially if the business is a success And beware of the innocent comments handed out by naive people who don't know they are giving away comments which could cause problems. Link to comment Share on other sites More sharing options...
elgenon Posted May 13, 2020 Share Posted May 13, 2020 On 5/8/2020 at 10:00 PM, cornishcarlos said: Deliver it yourselves... Foodpanda etc is extra overheads you don't need. Buy a cheap 2nd hand scooter if you don't have one. Facebook page is an easy way to advertise these days on all the local groups. A picture says 1000 words, especially when it comes to food... Start small, don't expect Amazon type revenue and hopefully grow into something that can support you both. Good luck If you use photos (and you should) make sure they are high quality. Well presented, attractive, mouth watering, good color. 1 Link to comment Share on other sites More sharing options...
elgenon Posted May 13, 2020 Share Posted May 13, 2020 Does the government want to get involved in such an undertaking? Link to comment Share on other sites More sharing options...
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