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Banana7

Hard Rock Hotel Open

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Posted (edited)

Pattaya Hard Rock Hotel opened today July 1, and some guests are already checked in. Looks like the bottom has been reached and business will just get better from here. Hard Rock cafe and Soul lounge are still closed, but the pizzeria and star diner are open, as well as the main bar. Rooms are heavily discounted!

Edited by Banana7
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22 hours ago, Banana7 said:

Looks like the bottom has been reached

Nothing has changed from day 1.

 

No vaccine.

 

No therapeutics.

 

Are you <deleted> serious? 🤡

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On 7/1/2020 at 10:24 PM, Banana7 said:

Looks like the bottom has been reached and business will just get better from here.

No where near the bottom.  

 

The culling has only just started.  

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Hard Rock is rocking! Over 500 guests at the hotel for this weekend. Room prices have never been lower, other things are also discount.

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21 hours ago, Banana7 said:

Hard Rock is rocking! Over 500 guests at the hotel for this weekend. Room prices have never been lower, other things are also discount.

Sounds like a good kick start, but is it sustainable with heavy discounts?  

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4 hours ago, Leaver said:

Sounds like a good kick start, but is it sustainable with heavy discounts?  

Isn't the Government fronting up for the discounts  ...  and discounted flights?

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3 hours ago, champers said:

Isn't the Government fronting up for the discounts  ...  and discounted flights?

Government discount program registration starts July 15, so no government fronting at this point.

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8 hours ago, Leaver said:

Sounds like a good kick start, but is it sustainable with heavy discounts?  

Some guests had a free food and beverage coupon for 1,000 baht. I wonder how they got the coupon?? Super busy at the hotel on Saturday, should be the same on Sunday. The pool and restaurants were overflowing with guests.  This is probably because the special holidays next week.

 

Don't know if the discounts are sustainable. Don't know if they are making a profit but any contribution to reducing fixed costs/overhead is good.

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1 hour ago, Banana7 said:

Some guests had a free food and beverage coupon for 1,000 baht. I wonder how they got the coupon?? Super busy at the hotel on Saturday, should be the same on Sunday. The pool and restaurants were overflowing with guests.  This is probably because the special holidays next week.

 

Don't know if the discounts are sustainable. Don't know if they are making a profit but any contribution to reducing fixed costs/overhead is good.

You raise an interesting point, what kind of restrictions is the pool area operating under if the hotel is packed and you say the " pool is overflowing with guests"? 

 

We know the bars are suffering pretty draconian operating restrictions but what of these 5 star resorts common areas? 

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Posted (edited)
4 hours ago, kinyara said:

We know the bars are suffering pretty draconian operating restrictions but what of these 5 star resorts common areas? 

Restrictions only appear to be applied to places with bar licences.

Restaurants and hotels mainly operating as normal.

Edited by BritManToo

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17 hours ago, champers said:

Isn't the Government fronting up for the discounts  ...  and discounted flights?

This government initiative can't continue forever.  With no international tourists, in any decent numbers for the foreseeable future, it will be interesting to see when they end it.     

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14 hours ago, Banana7 said:

Some guests had a free food and beverage coupon for 1,000 baht. I wonder how they got the coupon?? Super busy at the hotel on Saturday, should be the same on Sunday. The pool and restaurants were overflowing with guests.  This is probably because the special holidays next week.

 

Don't know if the discounts are sustainable. Don't know if they are making a profit but any contribution to reducing fixed costs/overhead is good.

As another member said, not sure offering heavily discounted F&B and accommodation to fill the hotel is a wise move as far as the  virus spread is concerned.  Especially since some Thai's will travel from different provinces to take advantage of the discounts. 

 

I agree anything that contributes to the fixed costs is a good thing, and provides much needed employment.  Only The Hard Rock management knows it's profit, break even, and loss bottom line.   They will eventually find what the market is prepared to pay, in a post Covid-19 domestic, and later on international, tourism market.      

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Seeing how busy a lot of the higher end hotels look this weekend I'm wondering if they may have inadvertently stumbled across a better low season pricing model for the future that they may not have tried as hard to attract in the past ie directly targeting Thai customers than primarily focussing the majority of effort on foreign tourists. 

 

I'm liking this more Thai tourist feel at the moment, think I'm realising how the overtly seedy side of Pattaya, like Soi 6 and Walking Street and who it attracts really drags the place down. 

 

 

 

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