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Pattaya Hard Rock Hotel May Be History


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November 2020 would be the 20th anniversary of Pattaya Hard Rock Hotel. Unfortunately, its license to use the Hard Rock brand expires this November, unless the license is renewed. Rumours are that Thaibev Beverage company (Chang beer owners) has bought 60% of the Pattaya Hard Rock Hotel property. The hotel and license was owned by a Singapore based firm. If the license isn't renewed, Pattaya Hard Rock Hotel will close having fallen on hard times and insufficient revenue and profits. Maybe something new will replace Pattaya Hard Rock hotel, we'll find out before year-end. More condos?

 

 

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who cares, overpriced in every way shape and form...

Let`s hope that never happens.

The Chinese do not need to gamble in Thailand. They have the choice of nearly every other country in the region.   The claimed reason that Thailand doesn't have casinos is because the locals

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Thai Bev and Singapore Company can rename and / or repurpose the property. Of course, with no reference to Hard Rock.  

 

Still, sad to see an establishment with such history finishing up here, if in fact it does.

   

Edited by Leaver
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14 minutes ago, Leaver said:

Thai Bev and Singapore Company can rename and / or repurpose the property. Of course, with no reference to Hard Rock.  

 

Still, sad to see an establishment with such history finishing up here, if in fact it does.   

 

They'll just change the name to "Planet (fill in the blank)" and get another 20 years out of it.

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3 minutes ago, impulse said:

 

They'll just change the name to "Planet (fill in the blank)" and get another 20 years out of it.

Of course.  It's what they do here. 

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4 hours ago, impulse said:

 

They'll just change the name to "Planet (fill in the blank)" and get another 20 years out of it.

'Trump Tower Pattaya'.  No doesn't have a nice ring to it. 

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Hotels are rebranded all the time...it's a normal part of the hospitality business. What is noteworthy about the HRH is that it was the first international hotel brand to open in Pattaya...before that all the hotels were locally owned or Thai brands (Dusit, Siam Bayview/Shore, Amari, Montien). Of all the international brands we have here now, Holiday Inn, Hilton, Sheraton, etc.) HRH was the first. I was surprised HRH would take a flyer on Pattaya, with it's seedy reputation, thinking that some underage scandal in one of their rooms would sully the brand and they wouldn't want to risk that but they did and it's been a success up to now. At the grand opening, I had a tour and the rooms, while nice, are tiny and I only at at the cafe once (good but expensive by local standards) so I can't say I will miss it much (plus I'm waaay past their prime demographic).

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