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'Affordable Phuket needs a change of image'


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'Affordable Phuket needs a change of image'

By The Nation

 

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Phuket needs to rebrand its “expensive” image to stimulate tourism, as its natural environs have been rehabilitated during the lockdown, Pikun Srimahunt, chief SME Banking Officer at Siam Commercial Bank (SCB), said.

 

The price of accommodation and restaurants in Phuket now has become more affordable than before, but it is not well publicised as a result Thai people were missing an opportunity, she said.

 

SCB has launched “SCB IEP Bootcamp: The Hospitality Survival” project, which is a collaboration with the Tourism Authority of Thailand to train local entrepreneurs for three days to help them rebrand Phuket’s tourism business.

 

“Thai people believe Phuket is expensive. We have to communicate that it is no longer true since you can book three days in a Phuket hotel for around Bt4,000,” she said, adding that some places had dropped their price from Bt2,000 to Bt750.

 

The training will guide entrepreneurs to reduce 35-40 per cent of the cost and expand the market by targeting digital platforms, while SCB will help sustain the business until international tourists return.

 

Phuket normally depends on international tourists, and 10 million out of 14 million are foreigners, annually generating Bt470 billion.

 

Source: https://www.nationthailand.com/travel/30395386

 

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-- © Copyright The Nation Thailand 2020-10-01
 
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They also need to plan ahead. Make public transport available in and around,Patong,Karon,Kata,surin and into the old city. The system that currently operates this is way to expensive. If the gove

To late it's in the DNA

Problem with Phuket is that they catered almost exclusively to foreign tourists. It's just not the high prices for rooms. If you wanted any kind of decent Thai food, in many places, you can't find any

Phuket might get cheaper but so will the mediterranean...and the cruises....

 

Phuket was far too expensive for what it was. And even if you paid the full price it was still a half decent stay..there's only Patong, compare that to Barcelona to name something.

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10 minutes ago, ChipButty said:

Yesterday there was a post on FB a guy wanted a taxi to go from Chalong to the airport he called Grab 1700 Baht they said fares are higher due to high demand 

Id seriously question that comment on FB its definitely not the price on their app!

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13 minutes ago, ChipButty said:

Yesterday there was a post on FB a guy wanted a taxi to go from Chalong to the airport he called Grab 1700 Baht they said fares are higher due to high demand 

Anyone who pays that much is an idiot.

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4 hours ago, webfact said:

'Affordable Phuket needs a change of image'

 

So that’s the problem….

 

The absence of tourists is not because the country is closed or that Phuket can be absurdly overpriced….it’s simply because they've sadly neglected to ‘rebrand their image’.

 

Once that pesky image thing is fixed…complete recovery, economic prosperity, and happiness for all is just around the corner.

 

 

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17 minutes ago, Youlike said:

Phuket might get cheaper but so will the mediterranean...and the cruises....

 

Phuket was far too expensive for what it was. And even if you paid the full price it was still a half decent stay..there's only Patong, compare that to Barcelona to name something.

Considering that, in area, Patong is only 1/35th of Phuket Province, how do you justify that statement?

Is it the only place you've stayed? 

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9 minutes ago, Hayduke said:

 

So that’s the problem….

 

 

The absence of tourists is not because the country is closed or that Phuket can be absurdly overpriced….it’s simply because they've sadly neglected to ‘rebrand their image’.

 

 

Once that pesky image thing is fixed…complete recovery, economic prosperity, and happiness for all is just around the corner.

 

 

 

plus its too far from bangkok to ever have sustainable local tourism in the numbers required

 

 

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I'm not arguing against the reality that Phuket is/was very expensive and that there are/were too many selfish individuals snuffling in the trough. 

As one of the most visited places on the planet they could ask the astronomical prices because there were millions coming who paid it. Thais have never been good at long term planning when there's money to be made now. It was too expensive for the average Thai, and the Isaan farang on a pension.

It would be nice to think these unprecedented events could cause the place to evolve into a different version of itself, but I don't hold much hope that will happen.

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26 minutes ago, prism said:

Problem with Phuket is that they catered almost exclusively to foreign tourists. It's just not the high prices for rooms. If you wanted any kind of decent Thai food, in many places, you can't find any, just expensive watered down Thai food if you're lucky. Then you have the expensive tuk tuks and taxis, etc. It became a classic tourist trap that locals will avoid.  

I agree 100%. 200 baht for 40 baht food. 

 

Have cheap food in Phuket, but difficult for tourist find where. 

 

Phuket tourist, generally speaking, IMO, want more than basic Thai style, plastic chairs restaurant  etc. = be more expensive. Also normal Thai food size to small for farang. They want big serve

 

80-100 baht ok for that. Big serve in design restaurant.

200 baht is to much.

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16 minutes ago, Sharp said:

Id seriously question that comment on FB its definitely not the price on their app!

I would have done but he did post the page from the app

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