TAT stirs ‘nostalgia’ to keep Thailand in people’s minds

[webfact]

TAT stirs ‘nostalgia’ to keep Thailand in people’s minds

By The Nation

 

 

With the pandemic costing Thailand trillions in lost tourism, the Tourism Authority of Thailand (TAT) has launched a “nostalgic warm-up” campaign to keep the country on “top of people’s minds”.

 

TAT governor Yuthasak Supasorn said the country should start slowly opening up in the third quarter, and in the meanwhile, TAT is launching several marketing activities.

 

He said all 29 TAT offices overseas have been tasked with collecting information on what other countries are doing to market themselves.

 

“This is very important, because every country is waiting for this pandemic to end and for business to return to normal. For this, every country is preparing strategies and policies to attract foreign tourists. That’s why I have assigned all TAT offices overseas to collect information so we can prepare fully,” Yuthasak added.

 

Thanet Phetsuwan, TAT’s deputy governor for marketing communications, said the agency has launched several campaigns to keep Thailand in people’s minds.

 

For instance, the TAT office in London has called in members of the Oxford United Football Club (OUFC) to cook the much-loved Thai delicacy Pad Thai in front of the camera, and has prepared DIY kits of the dish that people can order.

 

The TAT office in the Chinese city of Guangzhou is collaborating with media company Sina Guangdong and local Muay Thai camp to hold Muay Thai/Chinese boxing activities.

 

TAT hopes activities organised by its offices overseas will keep Thailand in people’s minds, so they can plan holidays once travel restrictions are lifted.

 

TAT has also launched a “Save Partners” campaign, which aims to help agents, tour operators, destination management companies and other businesses that sell tourism products in Thailand.

 

“TAT is helping by updating information about the situation to maintain relationships so that when the crisis is over, these partners can return to be a major force in the tourism sector,” Yuthasak said.

 

Source: https://www.nationthailand.com/news/30401592

 

 

-- © Copyright The Nation Thailand 2021-01-21

 

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[AlfHuy]

A coconut cocktail at a deserted beach in company of 20 dancing ladies.

How nostalgic would this be.

[CraigInBangkok]

smoking opium in a hill tribe hut while the lady loading the pipe tries to get you to marry her daughter, seems to be missing from the list

 

 

Edited January 21, 2021 by CraigInBangkok

[overherebc]

When it comes to past tourism even nostalgia is not the same as it was.

[Jessi]

Lets not forget the dual pricing.????

[AndyFoxy]

Last out at the old Thermae and drinking till 10am on Sukumvit after a night out.

[Airalee]

http://thinkthaitank.blogspot.com/2018/10/thai-stick.html

[Surelynot]

1 hour ago, CraigInBangkok said:

smoking opium in a hill tribe hut while the lady loading the pipe tries to get you to marry her daughter, seems to be missing from the list

 

 

With an ant/termite hill in the room from which the chickens are feeding......just to add to the overall ambience.

Edited January 21, 2021 by Surelynot

[Olad Mate]

You can lead a horse to water but can't make it drink!

I'd say the horse has definitely f.....n bolted.

My bet is you want catch the C..... again.

[herfiehandbag]

Getting a League One ( third tier) English football team to cook Pad Thai?

 

Desperation has set in!

[Mr Meeseeks]

Long gone are Thailand's halcyon days unfortunately. 

 

[Paul Henry]

TAT are  overlooking the obvious. Unfortunately they cannot see the trees for the forest. There are many basic issues that need to be addressed. over value baht, draconian drinking laws and excess taxes on some alcoholic beverages ( supposedly to protect Thai industry eg wine) dual pricing, attitude to tourists rip them off as often as you can. Police targeting them for tea money (hire a motor bike put another 20% on to stop every cop from writing you a ticket.) Taxis sorry meter not working fair 500 baht. I could go on from my personal experience but we have all been victims of "THE LAND OF SMILES

[mtls2005]

Half expecting a rendition of "You'll be Back", from Hamilton.

 

 

[hotchilli]

17 hours ago, webfact said:

TAT stirs ‘nostalgia’ to keep Thailand in people’s minds

Nostalgia is all they got left... the cash cows gone.

[SoilSpoil]

Its rather difficult to see the nostalgia at this moment through all smog clouds hanging over the country. Standing in the heart of the nostalgic old center of Chiang Mai, Doi Suthep has done a Houdini.

[Katipo]

Stir up the memories to return to the iconic backpacker haven of Khao San Rd from when they first visited.... oh wait.

[thequietman]

19 hours ago, webfact said:

He said all 29 TAT offices overseas have been tasked with collecting information on what other countries are doing to market themselves.

If in doubt - copy. The tried and tested Thai mantra. Well done!  ????

[Stargeezr]

In the old days, did all the various visa requirements exist? It is time now to have

a much more simple visa requirement in the future.  I doubt anything will happen in

that regard, and that is why I will never live a long time in Thailand.  This third world country

will be that to me until I die.  WInter of 2022 will be when I return, so I do hope 2021

is a year of realizing just how bad the corona virus has hit the whole world, and the

smaller amount of tourists will be only one sign of that fact.  Good luck TAT

maybe some of you will still have jobs in 2 years.

Geezer

[John Drake]

Ah, nostalgia = when I was ignorant of how things worked.

[RR2020]

The issue is of course the "restart"............... 

 

Its going to be like an old car thats been left in the garage far too long.

 

When they arrive tourists will be confronted with.......everything being mostly closed, places deserted, no atmosphere and massive overpricing as people try to make a quick buck.

 

I have been holidaying in Europe in 2020.....and it surprised me how cheap it was compared to Thailand. Better quality and lower price.

 

Going to take at least three years to restart and get back to where it was - maybe never.  Question is..........will you be willing to have a crappy overpriced rip off holiday to be part of the "restart" ????   Prices will be high and service low until mass tourism is back in full swing, and that will take years.........

 

The past couple of years also left a nasty "Thai anti-foreigner" feeling in most peoples mouths............and a lot of people have lost respect for Thailand and lost the desire to spend money and time in Thailand anymore.  As can be seen from the STV scheme...........only those trapped into living in Thailand with property or family have been coming..........and most of them if they were not trapped would never have gone back.  

 

Thailand has lost its shine............its image for foreigners has been tarnished by those in power..........and many have "fallen out of love" with Thailand and the "nostalgia" is now just that........there is no desire.  I believe a very big shock is ahead for Thailand and tourism will never again be what it was........they have killed the goose that laid the golden eggs.

[Burma Bill]

21 hours ago, webfact said:

to cook the much-loved Thai delicacy Pad Thai

 And a free Imodium pill with every helping!!!

[CraigInBangkok]

7 minutes ago, Burma Bill said:

 And a free Imodium pill with every helping!!!

I prefer Elsa's method from the Frozen movie....

 

????Just let go, let it flow, let it flow, let it flow
Just let it go, baby????

[Mr Meeseeks]

1 hour ago, Stargrazer9889 said:

In the old days, did all the various visa requirements exist? It is time now to have

a much more simple visa requirement in the future. 

The visas were a lot easier to get and maintain in the 90's and early 00's.

 

When I first got here nearly every British, American or Aussie expat was using a visa service to extend or renew. Nobody ever did visa runs unless they actually wanted to go somewhere. You could pop down to a certain bar in Silom or Sukhumvit and it would all be sorted for you. Pay the fee, hand your passport over and they would call you to collect when it was done. Most of these agents had the tacit approval from immigration and were 'proper' services (i.e. your passport actually went to the border or to the Consulate). There was no need for money in the bank or even to do extensions.

Overstay wasn't an issue either. Even really long ones. Just pay the fine (I think it was 200thb per day for a while then increased to 500thb in early 00's).

 

The real clampdowns started under Thaksin's first administration.

[Antonymous]

Nostalgia is not such a bad idea. Maybe go back to the old advertising

 

 

[timendres]

22 hours ago, webfact said:

TAT has also launched a “Save Partners” campaign, which aims to help agents, tour operators, destination management companies and other businesses that sell tourism products in Thailand.

 

Save them?

They are flat on the table without a pulse. You will need the paddles. "CLEAR!"

Classic. Hang them out to dry until you need them. Then it's all "We're Partners".

[popabear]

22 hours ago, webfact said:

the Tourism Authority of Thailand (TAT) has launched a “nostalgic warm-up” campaign to keep the country on “top of people’s minds”.

On top of people's minds, a good start would be to make it easy to enter Thailand , for a example a 90 day Visa on arrival ,the same as Malaysia does , (that would sure be on top of peoples minds )   Regards ,,,,  Popa 

[Thingamabob]

8 hours ago, Mr Meeseeks said:

Long gone are Thailand's halcyon days unfortunately. 

 

Not only Thailand.....

[Iron Tongue]

15 hours ago, Antonymous said:

Nostalgia is not such a bad idea. Maybe go back to the old advertising

 

You mean like, visit Thailand!  We can still probably treat that gonorrhea!

[Pro1Expat]

21 hours ago, Mr Meeseeks said:

Long gone are Thailand's halcyon days unfortunately. 

 

People was saying the same thing back in 1983 when I came to Thailand. I guess it is human nature

[daveAustin]

21 hours ago, Paul Henry said:

TAT are  overlooking the obvious. Unfortunately they cannot see the trees for the forest. There are many basic issues that need to be addressed. over value baht, draconian drinking laws and excess taxes on some alcoholic beverages ( supposedly to protect Thai industry eg wine) dual pricing, attitude to tourists rip them off as often as you can. Police targeting them for tea money (hire a motor bike put another 20% on to stop every cop from writing you a ticket.) Taxis sorry meter not working fair 500 baht. I could go on from my personal experience but we have all been victims of "THE LAND OF SMILES

These points might deter some, but bearing in mind it has always been the case and yet people (did) continue to pile in. There is nothing like sun, sex and the need to escape to trump all un-niceties.