TAT stirs ‘nostalgia’ to keep Thailand in people’s minds

[webfact 82,037]

TAT stirs ‘nostalgia’ to keep Thailand in people’s minds

By The Nation

 

 

With the pandemic costing Thailand trillions in lost tourism, the Tourism Authority of Thailand (TAT) has launched a “nostalgic warm-up” campaign to keep the country on “top of people’s minds”.

 

TAT governor Yuthasak Supasorn said the country should start slowly opening up in the third quarter, and in the meanwhile, TAT is launching several marketing activities.

 

He said all 29 TAT offices overseas have been tasked with collecting information on what other countries are doing to market themselves.

 

“This is very important, because every country is waiting for this pandemic to end and for business to return to normal. For this, every country is preparing strategies and policies to attract foreign tourists. That’s why I have assigned all TAT offices overseas to collect information so we can prepare fully,” Yuthasak added.

 

Thanet Phetsuwan, TAT’s deputy governor for marketing communications, said the agency has launched several campaigns to keep Thailand in people’s minds.

 

For instance, the TAT office in London has called in members of the Oxford United Football Club (OUFC) to cook the much-loved Thai delicacy Pad Thai in front of the camera, and has prepared DIY kits of the dish that people can order.

 

The TAT office in the Chinese city of Guangzhou is collaborating with media company Sina Guangdong and local Muay Thai camp to hold Muay Thai/Chinese boxing activities.

 

TAT hopes activities organised by its offices overseas will keep Thailand in people’s minds, so they can plan holidays once travel restrictions are lifted.

 

TAT has also launched a “Save Partners” campaign, which aims to help agents, tour operators, destination management companies and other businesses that sell tourism products in Thailand.

 

“TAT is helping by updating information about the situation to maintain relationships so that when the crisis is over, these partners can return to be a major force in the tourism sector,” Yuthasak said.

 

Source: https://www.nationthailand.com/news/30401592

 

 

-- © Copyright The Nation Thailand 2021-01-21

 

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[AlfHuy 2,740]

A coconut cocktail at a deserted beach in company of 20 dancing ladies.

How nostalgic would this be.

[CraigInBangkok 1,693]

smoking opium in a hill tribe hut while the lady loading the pipe tries to get you to marry her daughter, seems to be missing from the list

 

 

Edited January 21 by CraigInBangkok

[overherebc 18,784]

When it comes to past tourism even nostalgia is not the same as it was.

[Jessi 4,282]

Lets not forget the dual pricing.

[AndyFoxy 320]

Last out at the old Thermae and drinking till 10am on Sukumvit after a night out.

[Airalee 3,743]

http://thinkthaitank.blogspot.com/2018/10/thai-stick.html

[Surelynot 9,496]

1 hour ago, CraigInBangkok said:

smoking opium in a hill tribe hut while the lady loading the pipe tries to get you to marry her daughter, seems to be missing from the list

 

 

With an ant/termite hill in the room from which the chickens are feeding......just to add to the overall ambience.

Edited January 21 by Surelynot

[Olad Mate 32]

You can lead a horse to water but can't make it drink!

I'd say the horse has definitely f.....n bolted.

My bet is you want catch the C..... again.

[herfiehandbag 4,202]

Getting a League One ( third tier) English football team to cook Pad Thai?

 

Desperation has set in!

[Mr Meeseeks 4,582]

Long gone are Thailand's halcyon days unfortunately. 

 

[Paul Henry 1,699]

TAT are  overlooking the obvious. Unfortunately they cannot see the trees for the forest. There are many basic issues that need to be addressed. over value baht, draconian drinking laws and excess taxes on some alcoholic beverages ( supposedly to protect Thai industry eg wine) dual pricing, attitude to tourists rip them off as often as you can. Police targeting them for tea money (hire a motor bike put another 20% on to stop every cop from writing you a ticket.) Taxis sorry meter not working fair 500 baht. I could go on from my personal experience but we have all been victims of "THE LAND OF SMILES

[mtls2005 16,379]

Half expecting a rendition of "You'll be Back", from Hamilton.

 

 

[hotchilli 17,334]

17 hours ago, webfact said:

TAT stirs ‘nostalgia’ to keep Thailand in people’s minds

Nostalgia is all they got left... the cash cows gone.

[SoilSpoil 3,349]

Its rather difficult to see the nostalgia at this moment through all smog clouds hanging over the country. Standing in the heart of the nostalgic old center of Chiang Mai, Doi Suthep has done a Houdini.