Jump to content
BANGKOK
Sign in to follow this  
webfact

TAT hopes to draw Chinese tourists with 'celebrity marketing'

Recommended Posts

TAT Hopes To Draw Chinese Tourists With "Celebrity Marketing"
By Khaosod English

14189066031418910190l.jpg
Mario Maurer, 26, will star in six films produced by TAT aimed at drawing Chinese tourists to Thailand.

BANGKOK — The Tourism Authority of Thailand (TAT) has announced plans to draw more Chinese visitors to Thailand through a campaign involving twelve 'Top Provinces,' six short films, and one celebrity.

TAT will produce six short movies in twelve "top provinces" around Thailand, and release the shorts every two months for Chinese audiences, said TAT director Thawatchai Arunyik.

The protagonist in the films will played by Mario Maurer, a 26-year-old Thai heartthrob who has starred in many blockbuster Thai movies, such as "Love of Siam."

Maurer was chosen because he is extremely popular among young mainland Chinese, Thawatchai said on Tuesday.

"Mario has around 3 million fans in China," the TAT director explained. "The goal is to convince at least 1.5 million of them to travel to Thailand."

According to Thawatchai, "celebrity marketing" will be the main feature of the 2015 tourism campaign.

To capitalise on Maurer's fame, TAT will also host three "meet-and-greet" events in the Chinese cities of Shanghai, Chengdu, and Kunming, where fans of Mario will get the chance to meet him in person, Thawatchai told reporters.

Full story: http://www.khaosodenglish.com/detail.php?newsid=1418906603&typecate=06&section=

kse.png
-- Khaosod English 2014-12-19

Share this post


Link to post
Share on other sites

Please tell us where those groups of chinese will stay so we can avoid those area's. Thailand on it's own is lowclass enough to handle.

Share this post


Link to post
Share on other sites

Not so long ago i saw a news item on hi-so Chinese tourists whose favourite destinations are Paris and the like.

The quality tourists, cash wise anyway, that TAT craves do exist but LoS isn't likely to be a favoured destination.

Foe rich Chinese returning from a holiday and telling friends they'd been to Thailand isn't impressive enough so it's not going to happen.

The Thai do the same in Paris, they go in huge groups and follow the leader with the yellow flag. They get their own guides in the museums and then go back into the coach to see the next highlight in another European capital.

Those huge groups cause inconvenience by other tourists. They just go standing on the walkways like they own that place. Europeans won't accept that and just walk throught them/ push them away. They should be told how to behave between Europeans.

  • Like 2

Share this post


Link to post
Share on other sites

Not so long ago i saw a news item on hi-so Chinese tourists whose favourite destinations are Paris and the like.

The quality tourists, cash wise anyway, that TAT craves do exist but LoS isn't likely to be a favoured destination.

Foe rich Chinese returning from a holiday and telling friends they'd been to Thailand isn't impressive enough so it's not going to happen.

The Thai do the same in Paris, they go in huge groups and follow the leader with the yellow flag. They get their own guides in the museums and then go back into the coach to see the next highlight in another European capital.

Those huge groups cause inconvenience by other tourists. They just go standing on the walkways like they own that place. Europeans won't accept that and just walk throught them/ push them away. They should be told how to behave between Europeans.

During my time in Hong Kong there used to be jokes about tour groups going off to see 12 European cities in 5 days although the amount of cities would vary upwards depending on who was telling the story.

  • Like 1

Share this post


Link to post
Share on other sites

Not so long ago i saw a news item on hi-so Chinese tourists whose favourite destinations are Paris and the like.

The quality tourists, cash wise anyway, that TAT craves do exist but LoS isn't likely to be a favoured destination.

Foe rich Chinese returning from a holiday and telling friends they'd been to Thailand isn't impressive enough so it's not going to happen.

The Thai do the same in Paris, they go in huge groups and follow the leader with the yellow flag. They get their own guides in the museums and then go back into the coach to see the next highlight in another European capital.

Those huge groups cause inconvenience by other tourists. They just go standing on the walkways like they own that place. Europeans won't accept that and just walk throught them/ push them away. They should be told how to behave between Europeans.

During my time in Hong Kong there used to be jokes about tour groups going off to see 12 European cities in 5 days although the amount of cities would vary upwards depending on who was telling the story.

That's no joke, Asian tourists sit in the coach ALL day in Europe. They only stop at (cheap) restaurants and highlights to make pictures. They never speak to anybody out of their group and don't do anything on their own.

It must be exhausting to travel that way but hey they are Asians, they don't care for beaches or bars or other places where westerners would go to relax.

Around the eiffel tower you go crazy from Asians making pictures, that's all they do in Europe, making pictures and run back to the coach.

  • Like 2

Share this post


Link to post
Share on other sites

TAT obviously missed this story;

Chinese passenger opens emergency exit 'to get some fresh air' as plane prepares for take-off
But the airline won’t be penalising him as he’s a first-time traveller and didn’t do any damage
Andrea Chen

http://www.thaivisa.com/forum/topic/785274-chinese-passenger-opens-emergency-exit-to-get-some-fresh-air-as-plane-prepares-for-take-off/

One way of reducing the number of first time travellers.

  • Like 1

Share this post


Link to post
Share on other sites

TAT wants to entice 1.5 million from the largest population in the world buy using a heart throb whom they think may have a market share of 3 million ? That is setting the bar rather low. They may want to look at Chinese and Taiwan celebrities as well.

Share this post


Link to post
Share on other sites

I read an article about how Thailand wants quality tourists, followed by an article on how Chinese tourists are the worst mannered in the world, followed by another article on how Thailand wants more Chinese tourists. I've lived here for a couple years now and I still can't get over some of the things that occur jjst defy all logic.

  • Like 1

Share this post


Link to post
Share on other sites

"Mario has around 3 million fans in China," the TAT director explained. "The goal is to convince at least 1.5 million of them to travel to Thailand."

Sounds like an easily met goal to me.whistling.gif

(Are these people really this stupid? Do any of them have legitimate degrees in business, statistical analysis, marketing?)

  • Like 1

Share this post


Link to post
Share on other sites

I read an article about how Thailand wants quality tourists, followed by an article on how Chinese tourists are the worst mannered in the world, followed by another article on how Thailand wants more Chinese tourists. I've lived here for a couple years now and I still can't get over some of the things that occur jjst defy all logic.

More tourists mean more money. Those who act poorly are usually older and grew up under a more draconian system. The younger ones tend to be much better behavied. Out of all the trouble makeers, not even 1% are trouble makes.

Share this post


Link to post
Share on other sites

Create an account or sign in to comment

You need to be a member in order to leave a comment

Create an account

Sign up for a new account in our community. It's easy!

Register a new account

Sign in

Already have an account? Sign in here.

Sign In Now
Sign in to follow this  

  • Recently Browsing   0 members

    No registered users viewing this page.

×
×
  • Create New...