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TAT to boost proportion of ASEAN tourists to reduce dependence on China

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TAT to boost proportion of ASEAN tourists to reduce dependence on China

BANGKOK 19 July 2016 (NNT) - The Tourism Authority of Thailand (TAT) is aiming to increase the number of ASEAN tourists, in order to reduce the country’s dependence on tourists from China.


Deputy Director of the TAT’s South Asia and South Pacific Region Srisuda Wanapinyosak revealed that the tourism authority's marketing plan for 2017 aims to attract 10.8 million Chinese tourists, who are projected to generate 5.74 billion baht in revenue. The additional tourists would represent an annual increase of 3.8 percent in arrivals from China and an annual increase of 9.1 percent in tourism revenue.

However, the 2017 plan will also focus more on the ASEAN market in order to reduce the country’s dependence on tourists from China. Next year, the TAT aims to attract 9.3 - 10 million ASEAN tourists, in order to generate 2.92 billion baht in revenue, an increase of 11.3 percent year-on-year.

Meanwhile, the Australian market poses a considerable challenge, as the country saw its currency depreciate by as much as 30 percent. The unfavorable exchange rate for Australian tourists, coupled with new low-cost flights from Australia to Bali, Indonesia, is expected to reduce the number of Australian tourists to Thailand during the second half of the year.

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Maybe the TAT has finally come to realise what we all knew from the start which is that the Chinese increase the body count coming to the country but little else

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If the TAT and / or the minister says it's going to happen it will.

Facts and figures will be made available.

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Thought they WANTED Chinese hordes, tourists. Make up your mind!

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It is TATs fault that they have the lower class of Chinese tourists. TAT funded "Lost in Thailand" with 2 of the 3 million dollars it took to make the movie.

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Have a small souvenir shop in Chiang Mai, my costumers, are 90% Chinese, the rest is other Asian nationalities.

So called high quality farang buy nothing!

Bring on the Chinese, if companies have not adapted to these new travelers they most have been sleeping for the last 4-5 years.

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Less Chinese,Less Sex tourists,I am sure TAT will find

visitors from other countries,and will be proven in future

numbers they give out.facepalm.gif

regards worgeordie

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Have a small souvenir shop in Chiang Mai, my costumers, are 90% Chinese, the rest is other Asian nationalities.

So called high quality farang buy nothing!

Bring on the Chinese, if companies have not adapted to these new travelers they most have been sleeping for the last 4-5 years.

Farangs buy beer and women. Not some small trinkets. Please.

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Let's see.... what comes to mind when AEC or ASEAN is referenced.... the Philippines... Indonesia... and maybe Singapore...maybe. so how is it, someone please tell me, that Thai retail banks, whether green blue purple or orange colored one.... how is it that every one of them prominently displays an fx rate for the Peso about 50% each way... why post such a rate? so customers see a long list of converted currencies.....? Thai style. all show and pretty balloons and flags and blah blah blah blah....

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Clearly, they haven't a grasp on the sheer number of Chinese traveling abroad. All of the ASEAN nations combined (travelers) wouldn't fill a void whatsoever if the Chinese stopped coming.

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At least TAT recognises that total dependence on Chinese tourists is not in the best interests of the tourism business and the economy.

However while TAT is busy beavering away and making new plans there are other countries in the region are also hard at work trying to deprive Thailand of the western and higher end tourists. Thailand seems to be losing it's gloss as a tourist destination and is making it's own bad publicity in relation to safety, security of property and protection from some of the bad elements. Indeed many tourists themselves seem to be tiring of Thailand for a whole range of reasons and are looking for greater cultural choice and easier direct access to other countries like Vietnam, Cambodia, Myanmar and Laos. Political instability in Thailand could also be a worry for some and a reason not to visit.

Thailand has always had the advantage that the Bangkok airport was the international hub for most flights in and out of Asia for tourists to reach these destinations. TAT may not know it yet but that is about to change over the next few years. International airlines are now recognising the demand by travellers to have direct links to other major tourist cities/centres thus bi-passing Suvarnabhumi Airport as a hub.

Vietnam is one of those countries that is pursuing closer links with carriers to develop direct flights out of Europe and other regions direct into Hanoi and Ho Chi Minh City. Thus these two cities could well become hubs themselves thus drawing tourists away from Thailand. From these new hubs tourists could radiate to visit neighbouring regions of which Thailand might not be one.

Sex tourism is a class of tourism on it's own and Bangkok will always remain the hub for those who choose to enjoy that particular aspect of cultural gratification.

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Let's see.... what comes to mind when AEC or ASEAN is referenced.... the Philippines... Indonesia... the Philippines.... Indonesia..... and maybe Singapore.... oh yeah, Thailand and Laos and Vietnam... but mostly...... the Philippines and Indonesia. So how is it, someone please tell me, how it is that all of the Thai retail banks, whether it is the green blue purple or orange one (and some folks are really hooked on a particular color) .. how is it that every one of them prominently displays an fx rate for the AEC (i.e. the Peso) that is about 50% each way... and no one can possibly explain why they would post such a rate as one would lose all their money.... round trip... just on the exchange... if they th BOT did allow exchange on the Peso, which it doesn't. why display them for everyone? so their customers see a long list of converted currencies.....? yeah. Thai style. all show and pretty balloons and flags and blah blah blah blah blah...

Speaking of banks, did you know the Chinese only pay 50b to Thai ATMs for international withdraws, while everyone else pays 150b - 200b?

Nice deal for the Chinese. That's what massive purchasing power will do for ya.

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