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TAT to boost proportion of ASEAN tourists to reduce dependence on China


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TAT to boost proportion of ASEAN tourists to reduce dependence on China

BANGKOK 19 July 2016 (NNT) - The Tourism Authority of Thailand (TAT) is aiming to increase the number of ASEAN tourists, in order to reduce the country’s dependence on tourists from China.


Deputy Director of the TAT’s South Asia and South Pacific Region Srisuda Wanapinyosak revealed that the tourism authority's marketing plan for 2017 aims to attract 10.8 million Chinese tourists, who are projected to generate 5.74 billion baht in revenue. The additional tourists would represent an annual increase of 3.8 percent in arrivals from China and an annual increase of 9.1 percent in tourism revenue.

However, the 2017 plan will also focus more on the ASEAN market in order to reduce the country’s dependence on tourists from China. Next year, the TAT aims to attract 9.3 - 10 million ASEAN tourists, in order to generate 2.92 billion baht in revenue, an increase of 11.3 percent year-on-year.

Meanwhile, the Australian market poses a considerable challenge, as the country saw its currency depreciate by as much as 30 percent. The unfavorable exchange rate for Australian tourists, coupled with new low-cost flights from Australia to Bali, Indonesia, is expected to reduce the number of Australian tourists to Thailand during the second half of the year.

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Have a small souvenir shop in Chiang Mai, my costumers, are 90% Chinese, the rest is other Asian nationalities.

So called high quality farang buy nothing!

Bring on the Chinese, if companies have not adapted to these new travelers they most have been sleeping for the last 4-5 years.

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Have a small souvenir shop in Chiang Mai, my costumers, are 90% Chinese, the rest is other Asian nationalities.

So called high quality farang buy nothing!

Bring on the Chinese, if companies have not adapted to these new travelers they most have been sleeping for the last 4-5 years.

Farangs buy beer and women. Not some small trinkets. Please.

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Let's see.... what comes to mind when AEC or ASEAN is referenced.... the Philippines... Indonesia... and maybe Singapore...maybe. so how is it, someone please tell me, that Thai retail banks, whether green blue purple or orange colored one.... how is it that every one of them prominently displays an fx rate for the Peso about 50% each way... why post such a rate? so customers see a long list of converted currencies.....? Thai style. all show and pretty balloons and flags and blah blah blah blah....

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Clearly, they haven't a grasp on the sheer number of Chinese traveling abroad. All of the ASEAN nations combined (travelers) wouldn't fill a void whatsoever if the Chinese stopped coming.

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At least TAT recognises that total dependence on Chinese tourists is not in the best interests of the tourism business and the economy.

However while TAT is busy beavering away and making new plans there are other countries in the region are also hard at work trying to deprive Thailand of the western and higher end tourists. Thailand seems to be losing it's gloss as a tourist destination and is making it's own bad publicity in relation to safety, security of property and protection from some of the bad elements. Indeed many tourists themselves seem to be tiring of Thailand for a whole range of reasons and are looking for greater cultural choice and easier direct access to other countries like Vietnam, Cambodia, Myanmar and Laos. Political instability in Thailand could also be a worry for some and a reason not to visit.

Thailand has always had the advantage that the Bangkok airport was the international hub for most flights in and out of Asia for tourists to reach these destinations. TAT may not know it yet but that is about to change over the next few years. International airlines are now recognising the demand by travellers to have direct links to other major tourist cities/centres thus bi-passing Suvarnabhumi Airport as a hub.

Vietnam is one of those countries that is pursuing closer links with carriers to develop direct flights out of Europe and other regions direct into Hanoi and Ho Chi Minh City. Thus these two cities could well become hubs themselves thus drawing tourists away from Thailand. From these new hubs tourists could radiate to visit neighbouring regions of which Thailand might not be one.

Sex tourism is a class of tourism on it's own and Bangkok will always remain the hub for those who choose to enjoy that particular aspect of cultural gratification.

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Let's see.... what comes to mind when AEC or ASEAN is referenced.... the Philippines... Indonesia... the Philippines.... Indonesia..... and maybe Singapore.... oh yeah, Thailand and Laos and Vietnam... but mostly...... the Philippines and Indonesia. So how is it, someone please tell me, how it is that all of the Thai retail banks, whether it is the green blue purple or orange one (and some folks are really hooked on a particular color) .. how is it that every one of them prominently displays an fx rate for the AEC (i.e. the Peso) that is about 50% each way... and no one can possibly explain why they would post such a rate as one would lose all their money.... round trip... just on the exchange... if they th BOT did allow exchange on the Peso, which it doesn't. why display them for everyone? so their customers see a long list of converted currencies.....? yeah. Thai style. all show and pretty balloons and flags and blah blah blah blah blah...

Speaking of banks, did you know the Chinese only pay 50b to Thai ATMs for international withdraws, while everyone else pays 150b - 200b?

Nice deal for the Chinese. That's what massive purchasing power will do for ya.

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Let's see.... what comes to mind when AEC or ASEAN is referenced.... the Philippines... Indonesia... the Philippines.... Indonesia..... and maybe Singapore.... oh yeah, Thailand and Laos and Vietnam... but mostly...... the Philippines and Indonesia. So how is it, someone please tell me, how it is that all of the Thai retail banks, whether it is the green blue purple or orange one (and some folks are really hooked on a particular color) .. how is it that every one of them prominently displays an fx rate for the AEC (i.e. the Peso) that is about 50% each way... and no one can possibly explain why they would post such a rate as one would lose all their money.... round trip... just on the exchange... if they th BOT did allow exchange on the Peso, which it doesn't. why display them for everyone? so their customers see a long list of converted currencies.....? yeah. Thai style. all show and pretty balloons and flags and blah blah blah blah blah...

Speaking of banks, did you know the Chinese only pay 50b to Thai ATMs for international withdraws, while everyone else pays 150b - 200b?

Nice deal for the Chinese. That's what massive purchasing power will do for ya.

Anyone with a UnionPay ATM card pays 50 baht -- it's a Chinese network, but you don't have to be Chinese. I'm American and used to have a UnionPay ATM debit card.

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Thailand is not protecting it's tourist industry with all the bad publicity it gives itself on matters of safety, tourist bashings, robbery, scamming, local violence and dangerous road transport. The masses of Chinese tourists that take over Thailand is probably reason in itself for non-Chinese tourists to keep away.

Thailand hasn't felt the economic tourism pain as yet but be assured it's on it's way. If Thailand keeps doing all it can to destroy it's tourist image then I predict 2019 will be the beginning of the big downhill slide.

And here is more bad news for TAT.

http://www.thanhniennews.com/travel/vietnam-plans-to-spend-more-on-tourism-promotion-to-boost-growth-64344.html

The Vietnamese will enjoy doing this to Thailand given it was the PM's rambo navy knuckleheads who recently destroyed Vietnamese fishing boats and in the past gunned down defenceless fishermen.

It seems the PM has successfully made enemies of some of his ASEAN neighbours. Not a smart move to poke a stick in the Vietnamese gorilla's cage.

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promoting intra asean tourism is a step in the right direction

as this will promote better understanding among the asean people.

please let us know the carrot that will dangled to draw more visitors from the region.

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Have a small souvenir shop in Chiang Mai, my costumers, are 90% Chinese, the rest is other Asian nationalities.

So called high quality farang buy nothing!

Bring on the Chinese, if companies have not adapted to these new travelers they most have been sleeping for the last 4-5 years.

Exactly.

TAT wants to rely less on the famous untrustworthiness of the Chinese market.

If your shop relies for 90% of its sales to Chinese, you better heed the example TAT offers you for free.

Bring on a healthy mix of foreigners, China, ASEAN, US, EU, all are welcome.

But.......

You sell souvenirs to Chinese.

What about the other shopkeepers, they are also selling their wares to them?

Are they as happy as you are?

One year, remember, the fickle chinese are there, next year they go somewhere else.

Or they stay home for economic or political reasons.

Diversify your products and your customer base.

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Thailand is not protecting it's tourist industry with all the bad publicity it gives itself on matters of safety, tourist bashings, robbery, scamming, local violence and dangerous road transport. The masses of Chinese tourists that take over Thailand is probably reason in itself for non-Chinese tourists to keep away.

Thailand hasn't felt the economic tourism pain as yet but be assured it's on it's way. If Thailand keeps doing all it can to destroy it's tourist image then I predict 2019 will be the beginning of the big downhill slide.

And here is more bad news for TAT.

http://www.thanhniennews.com/travel/vietnam-plans-to-spend-more-on-tourism-promotion-to-boost-growth-64344.html

The Vietnamese will enjoy doing this to Thailand given it was the PM's rambo navy knuckleheads who recently destroyed Vietnamese fishing boats and in the past gunned down defenceless fishermen.

It seems the PM has successfully made enemies of some of his ASEAN neighbours. Not a smart move to poke a stick in the Vietnamese gorilla's cage.

From the link above :

" Though Vietnam has great potential for tourism growth with its rich cultural and natural assets and good connectivity with other Southeast Asian countries, its international arrivals are only 27 percent of Thailand’s, 31 percent of Malaysia’s and 52 percent of Singapore’s, according to figures released at the meeting. "

27 + 31 + 52 = 110 % ; and we can see that vietnamese journalists are as good as thai ones for arithmetic cheesy.gifcheesy.gif

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Maybe the TAT has finally come to realise what we all knew from the start which is that the Chinese increase the body count coming to the country but little else

The stats are 10.8million Chinese tourist spending 5.74 billion baht compared with 10 million ASEAN tourists / 2.92 billion.

In my opinion the Chinese spend most money and get ripped off more than any other tourist group. They book package deals, and get taken to the most expensive places. Plus they go on all the tours and day trips on the islands.

Just because they don't spend all their time in Bangkok buying cheap beers, doesn't mean they don't bring in money. In fact, I was in a bar on Sukhumvit and a group of young six or seven Chinese tourists placed an order for 37 cocktails. The owner said it was the biggest single order he'd had in 10 years of running the bar.

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Thought they WANTED Chinese hordes, tourists. Make up your mind!

Indeed. While Europeans, Americans and Australians started to stay away in droves (which they seem still to be doing), this pathetic woman was telling lies about how Chinese tourists were going to be the salvation of Thailand. It turns out that the Thai public don't actually want Chinese tourists because they're stingy with spending money and they think that Thai culture is a joke.

Now this pathetic woman is saying (between the lines) that Thailand is overly dependent upon China and is looking to ASEAN tourists to salvage the illegal coup d'état governments financial mismanagement and incompetence.

There are times in life, when you can't believe your luck, and there are times (like this) when you can't believe your ears.

Shaking one's head seems to be about the only thing left.

Winnie

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promoting intra asean tourism is a step in the right direction

as this will promote better understanding among the asean people.

please let us know the carrot that will dangled to draw more visitors from the region.

laugh.png Oh I believe 'the asean people' only understand Thailand enough.

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Have a small souvenir shop in Chiang Mai, my costumers, are 90% Chinese, the rest is other Asian nationalities.

So called high quality farang buy nothing!

Bring on the Chinese, if companies have not adapted to these new travelers they most have been sleeping for the last 4-5 years.

Exactly.

TAT wants to rely less on the famous untrustworthiness of the Chinese market.

If your shop relies for 90% of its sales to Chinese, you better heed the example TAT offers you for free.

Bring on a healthy mix of foreigners, China, ASEAN, US, EU, all are welcome.

But.......

One year, remember, the fickle chinese are there, next year they go somewhere else.

They are going everywhere. Thailand isn't the only place they travel to.

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It is TATs fault that they have the lower class of Chinese tourists. TAT funded "Lost in Thailand" with 2 of the 3 million dollars it took to make the movie.

You would think even the Chinese would have gotten over that low budget movie by now. I've seen it, it's OK but I don't think it explains the ever increasing numbers 4 years after that movie came out. just like "the beach" starring Leonardo di Caprio doesn't explain why so many westerners visit Thailand like 20 years later.

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ASEAN visitors are coming to Thailand, but most of them are either traders, businesspeople in border areas or residents of Vientiane or Penang coming for short-term shopping or entertainment (or in the case of Lao visitors, medical purposes) to the Thai side. For Lao, this usually means Nong Khai, Udon Thani or occasionally Khon Kaen. For Malaysians, it's Hat Yai except when there's a long weekend or a holiday period they all drive to Krabi or Phuket.

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